Blog Article
On the difference between cheap printing and inexpensive printing.
A 32-page brochure for £640 isn't a bargain if it lands a week late and the colour is off. Here's how we think about price, and why a quote from a real printer beats a portal almost every time.
Cheap printing is what happens when price is the only variable that matters. Inexpensive printing is what happens when price is right and the job still does what it was supposed to do.
A 32-page brochure for £640 isn't a bargain if it lands a week late and the colour is off. The reprint costs more than the saving. The client meeting goes ahead with the wrong stock. The campaign launches with a cover that doesn't match the brand book.
We quote jobs properly: substrate, finishing, imposition, make-ready, and delivery. That takes a conversation, not a dropdown menu. Portals are fine for commodity work. For anything where colour, stock, or timing matters, a real printer with a real press floor beats an algorithm almost every time.
Inexpensive doesn't mean cutting corners. It means not paying for corners you don't need — and not discovering, too late, that you needed them.